Open on the viewer's problem
Use the first moments to name the problem and the transformation the video will deliver. Skip long greetings and background that can wait.
Create visible progress
Organize the script into clear beats. Each beat should answer one question and create a natural reason to continue to the next.
Write for speech
Read every line aloud. Shorten sentences, use contractions, and replace abstract words with examples that are easy to picture.
Connect the next video
A strong closing points to the viewer's next useful step. Recommend a related video because it continues the outcome, not simply because it exists.